![]() “Illustration within apps wasn’t much of a thing even five or six years ago, but we’re going to see illustration become really prominent in products as a way to improve the experience.”Īs for how successful this illustration-driven redesign has been? Duolingo reports that so far they’ve seen in increase in total sessions done by about 5%. “In the near future, I wouldn’t be surprised if we let the UI talk less and let the imagery talk more, especially with AI,” said Greg. ![]() Why type a “hahaha” in response to a funny text when you can pin an animated iMessage “LOL” sticker to the text bubble or simply send the crying-laughing emoji? Visuals can communicate the same thing to people no matter what language they speak, and that’s something incredibly useful when it comes to design. With emojis and GIFs, we’ve started to communicate with each other using a visual language-21st-century hieroglyphics. “In the near future, I wouldn’t be surprised if we let the UI talk less and let the imagery talk more.” Illustration has obviously played a huge role in Duolingo’s success, so what can that tell us about the future of its role in product design? People wondered what was up with that, and I was like, ‘Trust me: When we animate this, it’ll be awesome.’ Here we are years later, and we’ve finally animated his feet as a part of this redesign-and it is awesome,” said Greg. “When we redesigned Duo in 2014, his feet were two little round tangerines. That’s distracting for a user, especially if it’s something like creepy slow blinking or feet that don’t seem to match the body. The wrong pose means the animated version will look unnatural. One of the biggest lessons I learned from him was to keep illustrations simple.”ĭrawing characters in the right pose is another important part of successfully illustrating for animation. ![]() “Our in-house animator and I spent a lot of time going back and forth on illustrations to get them perfect for animating. “When character animation is done right, you’re able to get the loop you want-and that means more delight for the user, which in turn means the replay ability will be higher,” said Greg. “A huge part of character animation is just getting the pose right.” Greg Hartman, Duolingo At the forefront of the redesign is, of course, Duo. Last month, Duolingo rolled out an illustration-driven redesign that aims to make the app even tougher to abandon. Related: The UX lessons I learned from video games The app’s gamification is one of the biggest reasons why Duolingo has over 300 million users worldwide. Advancing through lessons and getting cheerful, congratulatory messages from them makes you feel accomplished so you keep coming back reminders that you’ve skipped a lesson or three make you feel like you’re missing out and messing up. Their solution to motivating people to learn: Make it into game.ĭuolingo’s Super Mario is Duo, the all-knowing green owl who does their best to keep you progressing. The team behind Duolingo knows that it’s much easier to not learn a new language and never come back after the first lesson. Hopefully you at least still have that frozen burrito. It always hurts so much to find out that the Duolingo owl is giving up on you ? /0wJrTJZjPe This goes on for a while, until you eventually get one final message. Thought learning a new language might be fun but I ended up having to deal with the pain of regularly disappointing the duolingo owl instead /UflncUNeTM Duo knows you have time for a quick lesson. But then you come home from work and spend seven hours scrolling through your ex’s new girlfriend’s Instagram and Twitter feeds before falling asleep to a rerun of 90-Day Fiance, your frozen burrito still thawing on the counter when you wake up in a cold sweat. No time for that today, but I’ll get back on track tomorrow, you promise the bird. I have reawakened the Owl’s wrath ? /c58jS1Sj7o I accidentally opened Duolingo the other day… No matter which of the 37 languages you sign up to learn on the app, your lack of engagement typically results in a quick reminder like this: Skip a five-minute daily lesson-as I did on, you guessed it, January 2-and you’ll hear from Duo. But the only one who’s ever held me accountable is Duo, Duolingo’s owl mascot.
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